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AEM: Content Management

As a Content Manager for the University of Georgia College of Agricultural and Environmental Sciences you are responsible for collecting, managing, and publishing content. The tasks for content management, collecting, managing, and publishing, are covered in detail in the remainder of this section.

CAES Content Managers

Some Content Managers will be editing content in the CAES main template. This template has a red bar with the main CAES web navigation at the top, and a navigation sidebar on the right-hand side for child pages.

Others will be editing content in the CAES subsite template. This template is for academic departments, centers, institutes and commodity teams. This template has a black bar with the main navigation at the top on high-level pages, and a teal bar with the main navigation at the top, and a navigation sidebar on the right-hand side for child pages.

CAES Main Template

CAES Subsite Template

UGA Extension Content Managers

As a Content Manager for a county office, you will be providing content for an audience of farmers, teachers, home owners, lawn care workers, and families throughout your county who look to the Internet for information. The county office template has a gray bar across the top with a dropdown to main UGA Extension navigation, and a navigation sidebar on the left-hand side.

County Office Template

Content management is the act of collecting, managing, and publishing information to your website.

Collecting

Collecting content consists of receiving website update requests and creating or editing pages and assets. Content Managers who create and edit pages and assets need to be aware of best practices, guidelines, and policies for the CAES website and subsites. The Office of Marketing and Communications (OMC) provides resources and consultation for best practices in design, writing, video production, and more. Policies and guidelines for making websites accessible to persons with disabilities are set by the Federal Government, University System of Georgia (USG), University of Georgia (UGA), and the College of Agricultural and Environmental Sciences (CAES). These guidelines and policies are covered in detail in the Integrating Accessibility section in this manual.

Managing

Although managing content can be summed up simply as updating and cleaning up outdated content, it is the most important part of keeping our websites fast and our servers running smoothly. The CAES Office of Information Technology (CAES OIT) offers guidelines for digital asset management (DAM) that can greatly increase the effectiveness of our websites. These guidelines are covered in detail in the Digital Asset Management section in this manual.

Publishing

Publishing content is the last and most satisfying part of content management. After carefully creating or editing content, it’s ready for public consumption. You and your audience can see the hard work you have invested into making your website relevant and engaging.