Marie-Reine Ramsay

  • From SEO to GEO: How AI is changing search

    Illustration showing traditional search results being combined into an AI-generated answer with links to supporting sources.

    For years, online search followed a familiar pattern: type a question, scan a list of links, choose a website and look for the answer. Today, that experience is changing. Search platforms increasingly generate a response directly on the results page, often drawing from several sources. Google calls these summaries AI Overviews.

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