Before you get started, it’s a good idea to send the CAES Office of Marketing and Communications a short note letting them know about your project. They can help manage your YouTube account, advise on video production methods, and offer services including hosting, captioning, and marketing.
This 5-step tutorial covers the basic steps to create and publish short videos on Extension websites. It is assumed that the audience has a basic knowledge of YouTube and smart phones.
1. Make a video
Carefully plan out your video, including where you’ll stand and what you’ll say. Script your video to be as short as possible. Write out your transcript. Practice a few times to reduce pauses and clunky transitions.
Speak loudly, slowly, and clearly. When performing any actions, say out loud what you’re doing. If possible, record your video somewhere with zero background noise.
Shoot your video horizontally, not vertically. Get as close to the subject as possible. Move slowly and avoid jerky movements. Don’t use your zoom feature — your video will be shakier and more pixelated.
2. Edit video (optional)
If your video is shot at several scenes or includes graphics, you’ll need video editing software. If you’re using a Mac, you probably have the iMovie software already on your computer. There are other free options for PCs that you are welcome to explore, but if you’re in doubt about which product to choose contact the CAES Office of Marketing and Communications and they’ll help!
3. Upload video or send to OMC
There are two options for hosting your video – on your county’s own YouTube account or on the UGA Extension YouTube channel. Posting to the main Extension channel can be a great way to get your video more exposure. When in any doubt about which to use, contact the CAES Office of Marketing and Communications and they’ll help decide.
If your office does not already have a YouTube account, please contact the CAES Office of Marketing and Communications. They help manage CAES and Extension YouTube accounts and ensure continuity as faculty and staff come and go. Do not upload videos to your personal YouTube account!
The instructions below assume that you’ll be uploading to a county YouTube account that OMC help you set up.
Log in to your YouTube shared account. Make sure your phone is plugged in to your computer. As of fall 2016, you’ll see the Upload button in the top right-hand corner.
Leave “Public” as the privacy setting and click “Upload.” You’ll be prompted to locate your video. Click on “This PC” or “My Computer” to find your phone in the list of drives. Notice that you can access the files on your phone just like you can browse any folder on your computer.
Once your video has uploaded, set the video’s title and description. Give your video precise but descriptive title. The description should include details about the video and information about your office. Too much information is better than not enough. Make sure to include a link to your office. Tag your video with whatever words a person might use to search for it.
Now, publish the video to make it live. Look for the “Publish” button in the top right.
4. Caption video
YouTube will automatically caption your video within about 24 hours. But these automatic captions must be edited! The good news is that it’s easy to caption the video using Google’s automatic captions as a starting point.
Log into YouTube. Find your video and click on the “CC” box. If you see an “English (Automatic)” option, click on it. Google has created automatic captions. If you don’t see this option, wait a few more hours for Google to create automatic captions.
Click the “Edit” button to edit your captions.
Edit captions as needed. Click “Publish Edits” once you’ve finished.
5. Post video on website
Now that the video is on YouTube and is captioned, the next step is to post it on your website.
Log into YouTube if you haven’t already and find your video. Look in the URL for your video’s 11 character unique identifier. You’ll see it immediately after “v=”.
You’ll use this unique identifier to configure your video component in AEM. Log in to AEM and navigate to the page on which you want the video to appear. Place the YouTube Video component onto the page.
Click “Edit” and then on the “Video Options” tab, paste in your video’s ID.
Click back on the “Accessibility” tab of the video component and confirm that you have created subtitles for your video.
Once you’ve finished working on your page in AEM, make sure to activate the page so that your changes will show up on your public website.
That’s it! With any luck, you now have a video on your website!
If you produce videos that everyone in Extension would benefit from, definitely let us know! Your video could be hosted on the UGA Extension YouTube channel, and our marketing team might have suggestions for how to improve its visibility and reach.
For more details about the video production process, see the Office of Marketing and Communications’ Video Production Materials.
And as always, let us know if you have questions or comments at email@example.com.