This 5-step tutorial covers the basic steps to create and publish short videos on Extension websites. It is assumed that the audience has a basic knowledge of YouTube and smart phones.
Please note that all videos posted on UGA Extension websites are 100% public. Videos meant for a closed-group audience should not be posted.
1. Make video
Carefully plan out your video, including where you’ll stand and what you’ll say. Script your video to be as short as possible. Write out your transcript. Practice a few times to reduce pauses and clunky transitions.
Speak loudly, slowly, and clearly. When performing any actions, say out loud what you’re doing. If possible, record your video somewhere with zero background noise.
Shoot your video horizontally, not vertically. Get as close to the subject as possible. Move slowly and avoid jerky movements. Don’t use your zoom feature — your video will be shakier and more pixelated.
2. Edit video (optional)
If your video is shot at several scenes or includes graphics, you’ll need video editing software. If you’re using a Mac, you probably have the iMovie software already on your computer. There are other free options for PCs that you are free to explore.
CAES OIT has used the movavi editing software to good effect. The full version costs about $130 as of fall 2016. CAES OIT does not have enough expertise in video editing to offer much guidance on this step, but modern editing software generally makes this task relatively painless.
3. Upload video
If your office does not already have one, create a shared YouTube account. Name your account: firstname.lastname@example.org. Make sure to share the password with others in your office or department. Do not upload videos to your personal YouTube account!
Log in to YouTube using your shared account. Make sure your phone is plugged in to your computer. As of fall 2016, you’ll see the Upload button in the top right-hand corner.
Leave “Public” as the privacy setting and click “Upload.” You’ll be prompted to locate your video. Click on “This PC” or “My Computer” to find your phone in the list of drives. Notice that you can access the files on your phone just like you can browse any folder on your computer.
Once your video has uploaded, set the video’s title and description. Give your video precise but descriptive title. The description should include details about the video and information about your office. Too much information is better than not enough. Make sure to include a link to your office. Tag your video with whatever words a person might use to search for it.
Now, publish the video to make it live. Look for the “Publish” button in the top right.
4. Caption video
YouTube will automatically caption your video within about 24 hours. But these automatic captions must be edited! The good news is that it’s easy to caption the video using Google’s automatic captions as a starting point.
Log into YouTube. Find your video and click on the “CC” box. If you see an “English (Automatic)” option, click on it. Google has created automatic captions. If you don’t see this option, wait a few more hours for Google to create automatic captions.
Click the “Edit” button to edit your captions.
Edit captions as needed. Click “Publish Edits” once you’ve finished.
5. Post video on website
Now that the video is on YouTube and is captioned, the next step is to post it on your website.
Log into YouTube if you haven’t already and find your video. Look in the URL for your video’s 11 character unique identifier. You’ll see it immediately after “v=”.
Click “Edit” and then on the “Video Options” tab, paste in your video’s ID.
Click back on the “Accessibility” tab of the video component and confirm that you have created subtitles for your video.
Once you’ve finished working on your page in AEM, make sure to activate the page so that your changes will show up on your public website.
That’s it! With any luck, you now have a video on your website!
If you produce videos that everyone in Extension would benefit from, let us know! Your video could be hosted on the UGA Extension YouTube channel, and our marketing team might have suggestions for how to improve its visibility and reach.
For more details about the video production process, see the Office of Communications’ AV Production Guide.
And as always, let us know if you have questions or comments at email@example.com.