Siteimprove determines your site’s QA score by its performance in four categories: Content Quality, Content Freshness, User Experience and Security.
Factor #1 – Content Quality
What is content quality? The editorial quality of a site’s content, which affects how quickly and accurately users are able to comprehend it.
Tips to improve your website’s content quality:
- Use your monthly QA report from Siteimprove as a guide to finding misspelled and potentially misspelled words
- Use the “Check Spelling” feature in AEM’s Rich Text component
- Have someone else proofread for fewer misspelled words and errors
- Use bulleted lists to keep your content short and to the point
- Structure your page using meaningful headings for each new section
- Pay special attention to the homepage and other frequently visited pages
Factor #2 – Content Freshness
What is content freshness? How up-to-date a site’s content is, which affects user retention and engagement. It also impacts a site’s rankings with search engines.
Tips to improve content freshness:
- Regularly add new pages and/or remove out-of-date information
- Keep documents and media files updated
- Add your events to the CAES or UGA Extension calendar
Factor #3 – User Experience
What is user experience? How conducive a site’s content is to the smooth navigation of a site.
Tips to improve user experience:
- Check for broken links frequently
- Keep image size under 500KB — larger files slow down page load time
- Use PDF documents and keep the file size under 1MB — other document types like Word are not universally accessible
Factor #4 – Security
What is security? How vigilant a site has been in only linking to safe domains and in keeping users’ personal information private.
Tips to improve security:
- Never include personal IDs (i.e. social security numbers) on your website
- Do not link to any unsafe domains (external links to websites that could contain phishing, malware, or unwanted software)