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Siteimprove: QA Score

Siteimprove determines your site’s QA score by its performance in four categories: Content Quality, Content Freshness, User Experience and Security.

Factor #1 – Content Quality

What is content quality? The editorial quality of a site’s content, which affects how quickly and accurately users are able to comprehend it.

Tips to improve your website’s content quality:

  • Use your monthly QA report from Siteimprove as a guide to finding misspelled and potentially misspelled words
  • Use the “Check Spelling” feature in AEM’s Rich Text component
  • Have someone else proofread for fewer misspelled words and errors
  • Use bulleted lists to keep your content short and to the point
  • Structure your page using meaningful headings for each new section
  • Pay special attention to the homepage and other frequently visited pages

Factor #2 – Content Freshness

What is content freshness? How up-to-date a site’s content is, which affects user retention and engagement. It also impacts a site’s rankings with search engines.

Tips to improve content freshness:

  • Regularly add new pages and/or remove out-of-date information
  • Keep documents and media files updated
  • Add your events to the CAES or UGA Extension calendar

Factor #3 – User Experience

What is user experience? How conducive a site’s content is to the smooth navigation of a site.

Tips to improve user experience:

  • Check for broken links frequently
  • Keep image size under 500KB — larger files slow down page load time
  • Use PDF documents and keep the file size under 1MB — other document types like Word are not universally accessible

Factor #4 – Security

What is security? How vigilant a site has been in only linking to safe domains and in keeping users’ personal information private.

Tips to improve security:

  • Never include personal IDs (i.e. social security numbers) on your website
  • Do not link to any unsafe domains (external links to websites that could contain phishing, malware, or unwanted software)